QSR Startup

QSR Startup

Ready Burger

Ready Burger brings plant-based fast-food to the high street. Inclusive, technology focused, and with all the taste, speed, experience and striving for the price of McDonalds.

Ready Burger brings plant-based fast-food to the high street. Inclusive, technology focused, and with all the taste, speed, experience and striving for the price of McDonalds.

Industry

Food & Beverage

Agency

Kelham

Project Type

Product

Commercial

Services

Video Production

Photography

Creative Consultancy

Overview

Kelham worked with Ready Burger to help define and capture the visual identity of their emerging plant-based fast-food brand. The project focused on creating a distinctive yet familiar look that could scale across web, investor decks, POS, animation, print, and social platforms within a highly competitive QSR market. Through strategic visual analysis and considered product photography, Kelham delivered a cohesive brand aesthetic that supported Ready Burger’s successful launch and early growth, contributing to over one million products sold during the start-up phase.

Brief

The QSR industry is competitive and established, making it challenging to create a unique yet familiar identity. For Ready Burger’s growing product line, Kelham's visuals must work across Web, Investor Decks, POS screens, Animation, Print, and Socials, ensuring a consistent and engaging visual presence.