What frame rate should I use for video?
Short Answer:
For most professional video in the UK and Europe, 25fps (or 50fps for smoother motion and slow-motion) is standard; in the US, 24fps and 30fps are common. Use 24/25fps for a cinematic look, higher frame rates like 50/60fps when you want smooth motion or plan slow-motion, and match your delivery region's standard to avoid playback issues.
Overview
Frame rate affects both the look of motion and technical compatibility. The right choice depends on the style you want, whether you need slow-motion, and where the video will be shown.
Detailed Explanation
Choosing a frame rate
24/25fps: the standard "cinematic" look for most narrative and corporate video (24 US, 25 UK/Europe).
30fps: common for US broadcast and some online content.
50/60fps: smoother motion, and the base for slow-motion when conformed to 25/24fps.
High frame rates (100fps+): dramatic slow-motion for action and product detail.
Match delivery: align to the region and platform to avoid judder or conversion artefacts.
Slow-motion must be planned on the shoot day, because you capture at a high frame rate and slow it in the edit — you cannot add smooth slow-motion convincingly after the fact.
Example
A UK brand film would typically be shot at 25fps for its main coverage, with selected action captured at 50fps or higher so it can be slowed down smoothly in the edit.