What is included in a video production quote?
Short Answer:
A complete video production quote should itemise every stage: pre-production (creative, scouting, scheduling, permissions), production (crew, filming days, kit, travel), post-production (edit, grade, sound, graphics, revisions), and delivery (formats and versions). Crucially, it should also state what is not included — such as extra revisions, music licensing, or usage rights.
Overview
A good quote is a scope document as much as a price. Comparing quotes fairly means checking they cover identical deliverables, revision rounds, licensing, and travel — because the cheapest headline figure is often the one that leaves the most out.
Detailed Explanation
What a thorough quote itemises
Pre-production: creative development, scouting, scheduling, and permissions.
Production: crew roles, number of filming days, kit, and travel.
Post-production: editing, colour grade, sound mix, graphics, and the number of revision rounds.
Deliverables: how many finished videos, in which formats and aspect ratios.
Licensing and rights: music, stock, and talent usage terms.
Contingency: how weather, overruns, or backup locations are handled.
If two quotes differ wildly, the gap is almost always in scope — one has simply included work the other has left for you to discover later.
Example
A one-line "video: £X" quote and a page-long itemised quote might land on similar prices, but only the second tells you what happens if you need another edit, a licensed track, or a vertical version — which is exactly where budgets tend to slip.