What music should I use in a business video?
Short Answer:
Choose music that matches the tone and pace of your video and reinforces the emotion you want the audience to feel — and make sure it is properly licensed. For most business videos that means a well-chosen royalty-free track or custom-composed music, not a popular commercial song, which is expensive and complex to clear.
Overview
Music shapes how a video feels as much as the visuals do. The right track supports the story and brand; the wrong one distracts, dates the film, or creates legal risk if it is not cleared.
Detailed Explanation
Choosing music that works
Match the tone: energetic, calm, corporate, or emotional — fit the message.
Support, don''t compete: music should sit under narration and dialogue.
Mind the pace: tempo should match the edit''s rhythm.
Stay on brand: consistent musical style builds recognition over time.
Licence it properly: use royalty-free or custom music, not uncleared commercial tracks.
For a distinctive, ownable sound, custom composition is ideal; for most projects, a carefully selected library track delivers the right feel affordably and with clean rights.
Example
An upbeat product launch might use a driving, modern track to build energy, while a testimonial film would use something warmer and understated so the speaker's words stay front and centre — both licensed appropriately for where the video will run.