Kelham returned to Everlast Gyms (Frasers Group) as their trusted creative partner to film and photograph the Own It campaign, a New Year sales push encouraging people to take ownership of their fitness journey. The shoot featured athletes and mini-stories shot in vertical anamorphic, maximising the range of deliverables across Everlast's marketing channels.
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Behind the LensBehind the Lens
For the first time we attempted shooting in Vertical Anamorphic with great success. Creating huge amounts of distortion and optimising for 1:1 and 9:16 social formats.For the first time we attempted shooting in Vertical Anamorphic with great success. Creating huge amounts of distortion and optimising for 1:1 and 9:16 social formats.
OOH PrintOOH Print
Kelham's photography usually finds its way out into the real-world in the form of large scale OOH campaigns driving awareness and direct traffic to new gym locations.Kelham's photography usually finds its way out into the real-world in the form of large scale OOH campaigns driving awareness and direct traffic to new gym locations.
Behind the LensBehind the Lens
For the first time we attempted shooting in Vertical Anamorphic with great success. Creating huge amounts of distortion and optimising for 1:1 and 9:16 social formats.For the first time we attempted shooting in Vertical Anamorphic with great success. Creating huge amounts of distortion and optimising for 1:1 and 9:16 social formats.
OOH PrintOOH Print
Kelham's photography usually finds its way out into the real-world in the form of large scale OOH campaigns driving awareness and direct traffic to new gym locations.Kelham's photography usually finds its way out into the real-world in the form of large scale OOH campaigns driving awareness and direct traffic to new gym locations.
Behind the LensBehind the Lens
For the first time we attempted shooting in Vertical Anamorphic with great success. Creating huge amounts of distortion and optimising for 1:1 and 9:16 social formats.For the first time we attempted shooting in Vertical Anamorphic with great success. Creating huge amounts of distortion and optimising for 1:1 and 9:16 social formats.
OOH PrintOOH Print
Kelham's photography usually finds its way out into the real-world in the form of large scale OOH campaigns driving awareness and direct traffic to new gym locations.Kelham's photography usually finds its way out into the real-world in the form of large scale OOH campaigns driving awareness and direct traffic to new gym locations.
