Kelham worked with Finish, alongside Greenlight, to produce a series of three product infomercials demonstrating the effectiveness of Finish’s dishwasher detergent range. The project focused on clearly communicating real-world benefits—from reducing odours to improving glassware results—while adhering to strict brand and performance guidelines. Shot over five days with a strong emphasis on continuity, lighting, and accuracy, the final films deliver clear, consistent messaging that helps customers understand how Finish products enhance everyday dishwashing.