How long should a corporate video be?
Short Answer:
As short as it can be while still doing its job. Most corporate videos work best between 60 and 120 seconds; social clips are often 15–60 seconds, while detailed explainers, case studies, or internal training can run several minutes. Length should follow the audience and platform, not a fixed rule.
Overview
There is no single correct length — only the right length for the message and where it will be watched. Attention is the real constraint, so every second should earn its place.
Detailed Explanation
Typical lengths by purpose
Social media: 15–60 seconds, designed to grab attention fast.
Website and brand films: 60–120 seconds for most homepage and about-us films.
Explainers and product videos: 1–3 minutes, depending on complexity.
Case studies and testimonials: 2–4 minutes to tell a full story.
Internal, training, and event content: longer is acceptable when the audience is captive and motivated.
Plan cut-downs in pre-production: a single shoot can yield a long-form film plus shorter social edits, each sized to its platform.
Example
A brand might produce one 90-second hero film for its homepage and cut three 20-second versions from the same footage for social feeds, matching each edit to how and where people will watch.