How often should businesses create videos?
Short Answer:
Consistency matters more than volume. Rather than one big video a year, most businesses benefit from a regular cadence — for example a monthly or quarterly batch of content — so their audience sees them steadily. The right frequency depends on your goals, channels, and capacity, but a sustainable, ongoing rhythm beats sporadic bursts.
Overview
How often to create video is really a question of sustainable consistency. Algorithms and audiences both reward a steady presence, so a realistic ongoing cadence usually outperforms occasional large productions.
Detailed Explanation
Setting a video cadence
Prioritise consistency: a regular flow keeps your brand visible and builds momentum.
Batch production: shoot several videos in one session to feed weeks of content efficiently.
Match your channels: social rewards frequent posting; website hero content is less frequent.
Be realistic: a cadence you can sustain beats an ambitious plan you abandon.
Mix cornerstone and filler: occasional hero films plus regular lighter content.
A practical model is to produce a small number of larger pieces per year alongside a steady stream of shorter content batched from efficient shoots.
Example
A business might run one larger brand shoot a year, then hold a quarterly half-day session producing several short social and product videos — keeping a consistent presence without constant filming.