What videos should every company have?
Short Answer:
Most companies benefit from a core set: a brand or about-us film that introduces who you are, product or service explainers, customer testimonials for proof, and short social cut-downs for reach. Together these cover the main stages of the buyer journey — awareness, consideration, and decision — and a single shoot can often produce several of them.
Overview
A useful video library maps to how customers move from first hearing about you to buying. Rather than one video trying to do everything, a small mix of purpose-built films covers each stage well.
Detailed Explanation
A core video mix
Brand/about-us film: introduces your identity and builds trust (awareness).
Product/explainer videos: clarify what you offer (consideration).
Testimonials/case studies: provide social proof (decision).
Short social cut-downs: 10–30s versions for reach and paid media.
Optional additions: recruitment, internal, and FAQ videos as needs grow.
Planning this mix up front means one production can feed multiple channels — a hero film plus several short vertical cuts — rather than commissioning each piece separately.
Example
A single shoot might yield a 90-second brand film for the homepage, a couple of product explainers, one testimonial, and several short vertical cuts for social — covering the whole funnel from one day of filming.