What is a corporate video?
Short Answer:
A corporate video is a professionally produced film a business uses to explain who it is, what it does, and why it matters. It covers brand films, about-us videos, recruitment films, internal communications, and event coverage — anything made to communicate on behalf of an organisation rather than to sell a single product like an advert does.
Overview
"Corporate video" is a broad umbrella. What unites the format is purpose: it represents an organisation to a specific audience — customers, staff, investors, or recruits — with a clear message rather than a hard sell.
Detailed Explanation
Common types of corporate video
Brand or about-us films: communicate identity, values, and story.
Recruitment films: show culture and attract the right people.
Internal communications: explain change, training, or strategy to staff.
Case studies and testimonials: build trust through real customers.
Event coverage: capture conferences, launches, and milestones.
The tone, length, and style should follow the audience and where the film will be seen — a website homepage film, a sales meeting, an internal portal, or a live event each call for a different treatment.
Example
A professional services firm might commission a two-minute brand film for its homepage, a set of short recruitment clips for LinkedIn, and a longer internal video explaining a restructure — all "corporate video", but each with a different audience and tone.